By Annalee R. Ward,Clifford Christians
ISBN-10: 0292791526
ISBN-13: 9780292791527
ISBN-10: 0292791534
ISBN-13: 9780292791534
Kids worldwide love Disney lively movies, and plenty of in their mom and dad belief the Disney company to supply healthy, ethical leisure for his or her little ones. but widespread protests or even boycotts of Disney items and practices exhibit a frequent unease with the occasionally combined and inconsistent ethical values espoused in Disney movies because the corporation makes an attempt to attract the most important attainable audience.
In this booklet, Annalee R. Ward makes use of numerous analytical instruments established in rhetorical feedback to check the ethical messages taught in 5 contemporary Disney lively films—The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the flicks on their lonesome phrases, she uncovers the numerous combined messages they purvey: for instance, women could be leaders—but male management must be the norm; stereotyping is wrong—but black potential evil; ancient fact is valued—but in simple terms inform what you could promote, and so on. including those messages jointly, Ward increases very important questions about the ethical ambiguity of Disney's total worldview and demonstrates the necessity for fogeys to be discerning in letting their young children study ethical values and existence classes from Disney films.
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Mouse Morality: The Rhetoric of Disney Animated Film by Annalee R. Ward,Clifford Christians
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